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Corporate Culture
Successful practice cannot be achieved without wise theoretical guidance. Comrade Gao Xiu is dedicated to enterprise management and management, aiming at the intersection of market and business management, constantly proposing fresh ideas and concepts, clarifying the corporate spirit, purpose, philosophy, management goals, and basic quality standards of Fangyuan people. He reveals the basic values and behavioral norms of Fangyuan people and Fangyuan enterprises, becoming a guiding light for enterprise development and laying a solid foundation for the cultural construction of Fangyuan Group.
  • Enterprise Spirit

    Putting small things first, starting a difficult business, worrying before enjoying oneself, serving the country and the people.

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    The so-called corporate spirit is also the spirit of the people in the enterprise, which is the fundamental goal of achieving the enterprise. Every person in the surrounding area must carry forward and develop this spirit, and it is also the spirit gradually formed and summarized by the enterprise in the decades of development. It is an important spiritual wealth of the surrounding area

    Putting small things first: This is a spirit formed mainly based on blood ties and geographical relationships in the process of starting a business from scratch. But today, although the accumulation of primitive capital has been completed and there is a certain strength and scale, this spirit cannot be lost, and it must be further developed. That is: starting from small things, being diligent and frugal, and valuing accumulation. This is one of the main reasons why Fangyuan has been able to develop from the bottom up to today

    Hard work and entrepreneurship: Enterprises have faced many difficulties in their development, even facing various challenges every moment. However, with the spirit of hard work, tenacious struggle, and courage to explore, they have overcome and overcome difficulties time and time again. With the spirit of hard work and entrepreneurship, we aim to achieve growth from scratch, from small to large, and from weak to strong

    Worry first and enjoy later: Worry about what others are worried about, be anxious about what others are anxious about, enjoy what others enjoy, endure hardship first, and enjoy later. This is the true nature of people around us

    For the country and the people: The ultimate goal of development in the surrounding area is not for personal prosperity or partial prosperity, but to serve the country and contribute to society. The spirit of enterprises fulfilling their duties, conscientiously fulfilling their obligations, and supporting various social welfare undertakings is a reflection of this. Only by standing high and looking far away, with great aspirations in mind, can one achieve great success. Enterprises can have different natures and systems, but they all belong to the state and society. An enterprise that cannot create value for society cannot survive and develop

  • Business principles

    Adhere to the market as the center, respect users as gods, regard users as parents, and do everything possible to meet the needs of customers and the market.

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    Sincere Service to Users: Fangyuan Group adheres to the market as the center, respects users as gods, regards users as parents, and strives to meet the needs of customers and the market. We propose that you give me everything, and everything I do is for you (users). We take the needs of users as the goal of our struggle, eagerly looking forward to serving you (users), and are willing to accompany you (users) to the world and the future  

    The market economy is a legal economy and a reputation economy. A good reputation is a huge intangible asset of an enterprise. Fangyuan Group adheres to the principle of "honesty and mutual benefit", adheres to the purpose of "service has only a starting point, satisfaction has no endpoint", and establishes strategic alliances with the vast number of users to seek common development  

    Regarding innovation: 

    The current era is an era of competition, information, knowledge economy, as well as an era of learning and innovation. In order for enterprises to develop, they must not be conservative or stagnant. They must liberate their minds, keep pace with the times, and constantly reform and innovate. Fangyuan Group attaches great importance to corporate innovation  

    1. Create a famous brand, strive for first place: create, create world-class; Strive to be the first in the province, the first in the country, and even the first in the world  

    2. Think big, think foreign: think what others can't think of; Do what others don't have, the most advanced in the world  

    3. Continuous innovation: I have what others don't have, I excel when others do, I change when others excel, and when people change, I become new: continuous improvement, innovation, uniqueness, and winning thousands of miles  

    4. Embracing challenges: Innovation is the key to development, and competition is the key to vitality  

    Selection and Employment Standards for Fangyuan Group: 

    One must have a high sense of responsibility; Secondly, one must have a strong sense of career ambition; Thirdly, one must have a clear sense of justice; Four must possess both moral integrity and professional competence; We must have the spirit of exploration and innovation; 6. Have a good sense and ability of teamwork; Seven leaders must have ideas, and ideas determine the way out  

    Respect talents: 

    (1) Build a platform for you based on your abilities  

    (2) Advice to students who have just graduated and started working: School life is innocent and naive, while real life is cruel and ruthless  

    Basic objectives of enterprise management: 

    Without rules, there is no square. Fangyuan relies on management for development, relies on management for prosperity, and relies on management to win the market  

    Enterprise management should be the management of various production factors in the enterprise, through scientific and standardized management, so that all production factors and resources of the enterprise are managed and utilized most effectively. And people are the most important factor and resource of production, so management is mainly about managing people, and management is mainly about managing people  

    1. Quality management requirements: All quality accidents are intentionally caused; Product equals character, quality is morality; Innovation and continuous exploration, quality and efficiency are never satisfactory  

    2. Quality policy of Fangyuan Group: Pursuing excellence, no rules make no square; Explore and innovate, join hands to create great achievements for generations to come  

    3. Fangyuan Group's Environmental Policy: Adhere to laws and regulations, promote clean production, continuously innovate, reduce pollution, increase efficiency, and reduce energy consumption, and have a good reputation for green work  

    4. Safety management requirements: Unsafe production is considered a crime; Safety for production, production must be safe; Any accident is caused by violation of regulations  

    5. Production management requirements: exquisite craftsmanship, creating a world brand  

    6. The responsibilities of leading cadres require being a role model for employees, a leader for employees, a guide, and a caring person  

    7. Business development requirements: unite the market to adapt to changes; Valuing sales to live; Optimize products to strive for excellence; Change mindset to seek novelty; Seeking rapid development; Adjust strategy to seek stability  

    Enterprise element positioning: Technology is the foundation, talent is the source, innovation is the path, market is money, quality is life, and management is profit  

    Corporate Code of Conduct: Listen to the Party and follow the Party's guidance  

    The road is long and dangerous, we only walked a little bit 

    The main slogan of Fangyuan Group's corporate image (i.e. the key language for shaping corporate image): 

    1、 Get to know Fangyuan, step into Fangyuan, and understand Fangyuan  

    2、 There are tens of millions of rooms in Guangsha, and there is a surrounding area everywhere  

    3、 Without rules, there is no square  

    4、 The sky and earth are round, covering all nine provinces  

    5、 People from the surrounding area want to be ahead of you and in your heart

  • Fangyuan Concept

    You gave me everything, everything I have is for you

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    You have given me everything, everything I have is for you 

    Sincerely looking forward to serving you 

    Only what users cannot imagine, there is nothing we cannot do 

    Fangyuan accompanies you to the world and the future 

    There are tens of millions of rooms in Guangsha, and every corner is surrounded by a square 

    Enterprise Management: 

    Without rules, there can be no square 

    Quality issues are intentionally caused 

    Unsafe production is a crime 

    Tomorrow's work still requires you 

    Safety is essential for production 

    Quality is life safety, assurance, management is key, speed is efficiency 

    Only with large investment can there be high efficiency and great development 

    Management emphasizes efficiency, income, and contribution 

    Exquisite craftsmanship, creating a global brand  

    Basic Quality Requirements for People in Fangyuan: 

    1. Be a respected person  

    2. Love the Party, love the country, love the factory, love the family, love labor, and love sports  

    3. Your value is reflected through contributions  

    4. Respecting others means respecting yourself  

    5. We must continuously improve our political and ideological consciousness and professional quality to adapt to the requirements of enterprise development  

    6. Environment changes people, words and actions affect people; Unity unites people, good deeds inspire people  

    7. To be a good owner of a business, everyone is a manager  

    8. The entrepreneurial spirit of hard work and thrift; Mutual assistance and love, united and harmonious relationships among comrades; A down-to-earth and resolute work style; A diligent and hardworking work attitude  

    9. Full of vitality both physically and mentally, and passionate about work; Sweeping away all obstacles will surely overcome everything  

    10. Respecting others means respecting oneself, please do not 

    11. Service has only a starting point, satisfaction has no endpoint  

    12. Product equals character, quality is morality  

    13. We must work hard to give our farmers a voice and let people see if they can really do it  

    14. Today I am proud of Fangyuan, and tomorrow Fangyuan will be proud of me  

    Innovative concept:  

    Putting people first, developing enterprises through technology, promoting industries, serving the country, and contributing to society 

    Continuously adopting new ideas, concepts, measures, and methods to embark on a new path of enterprise development 

    Innovation is the key to development, competition is the key to vitality 

    Pioneering innovation, constantly exploring quality and efficiency, never satisfied 

    Technological innovation keeps pace with the world 

    Exquisite craftsmanship creates the Fangyuan brand 

    Refine and strengthen the industrial chain, optimize and integrate it, and further enhance it 

    Consolidate advantages for steady development 

    Motivating and motivating:  

    Winning the championship is not easy, guard against arrogance and impatience to find a gap  

    Defending the title is even more difficult, we need to pool our wisdom and efforts to climb again  

    Create a first-class project in Haiyang and build a first-class factory in Haiyang 

    Deepen reform, improve the implementation of responsibilities and rights  

    Innovate and be a good leader in industry  

    Adjust, rectify, transform, and improve as indicators  

    Steady, long-term, frugal, and striving for survival  

    Create a famous brand and strive for first place  

    Want big, dry ocean  

    Our career is so glorious, and our life is full of sunshine  

    The road is long and dangerous, we only walked a little bit 

    Expand and strengthen towards the world 

    Environment changes people, words and actions affect people; Unity unites people, good deeds inspire people

  • Strategy

    Collective leadership, individual responsibility for the overall system; Small accounting, opening up and revitalizing, expanding and strengthening

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    Fangyuan Group Development Management Policy  

    Individual responsibility of collective leadership 

    Large system small accounting 

    Open up, invigorate, expand, and strengthen 


    Quality Policy of Fangyuan Group  

    Pursuing excellence, without rules, there can be no square  

    Explore and innovate, join hands to build a great cause for generations to come  


    Fangyuan Group Environmental Policy  

    Adhere to laws and regulations, encourage everyone to practice, and continuously innovate in clean production  

    Reducing pollution, increasing efficiency, and reducing energy consumption, green engineering is renowned worldwide  

    Fangyuan Group Occupational Health and Safety Policy 

    Putting people first and prioritizing safety  

    Prevention first, continuous improvement  

    Guiding ideology for employee quality education 

    Humble in learning and solid in work  

    Serious, responsible, dedicated, and loving one's job  

    The Eight Character Principle of Employee Quality Education 

    Loyalty, responsibility, communication, and humility 

    Loyalty: It is the criterion for establishing oneself and the starting point of one's career  

    Responsibility: It is the soul of a person and the cornerstone of success  

    Communication: It is the window to open the soul and the bridge to learning and improvement  

    Humility is the essence of being a person and the beginning of progress  

    The work principle of Fangyuan people: 

    Beneficial for the development of enterprises  

    Beneficial to everyone's life  

    Beneficial for contributing to society  

    Fangyuan Group Development Management Policy 

    Individual responsibility of collective leadership 

    Large system small accounting 

    Open up, invigorate, expand, and strengthen

  • Marketing Strategy

    Honesty builds the city, mutual benefit and win-win situation.

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    1. Fangyuan Marketing Trilogy: Going out of the province, covering the whole country, and crossing borders  

    2. Marketing Objective: Integrity based city, mutual benefit and win-win situation  

    3. Marketing rule: Small profits and high sales are high profits, while high profit credit sales are unprofitable. It is better to have a small profit of one cent than to sell 100 yuan on credit

  • Fangyuan Values

    Honesty/Integrity / Adhere to Credit  Pursuing excellence / Taking responsibility bravely / Devoting to innovation

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    The values of Fangyuan people: honesty/integrity/adherence to credit  

    The principle of integrity is the foundation of all our actions. Only by pursuing integrity at all levels of enterprise operation can people's trust be gained. Words must be followed, actions must be taken. We rely on integrity to build our brand: 

    ·

    ·Control and avoid conflicts of public and private interests, and refrain from engaging in any activities that may conflict between personal interests and company interests. When personal interests, family or social relationships make it difficult for the parties involved to represent the company objectively and fairly, conflicts of public and private interests arise, especially when employees have the right to dispose of company funds, hire personnel, or hold valuable company information. In addition, we do not accept gifts, benefits, or entertainment that are worth more than a reasonable return  

    ·We deeply understand the importance of fair competition for enterprises and are willing to implement the spirit of fair competition in our business activities with competitors, distributors, suppliers, and customers  

    Code of Conduct for Fangyuan People: Pursuit of Excellence/Courageous Responsibility/Devotion to Innovation  

    ·We pursue excellence and strive to provide users with excellent products and services  

    ·Be brave and take responsibility, this is both a personal commitment and a collective commitment, a commitment to the people we work, live, and serve with. We focus on the needs of our customers, we are corporate citizens, we prioritize safety, care about the environment, and adhere to business ethics  

    ·Innovation has become the cornerstone of our business success, and research and development is the fundamental driving force behind our development strategy. Our goal is to occupy a leading position in technology across numerous business areas, enabling us to create sustainable value

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