The basic task of Fangyuan Group during the 13th Five Year Plan period is to focus on the "market" as the center, highlight the theme of "innovation", adjust the structure and transform the mode, improve the level of technology and modern production and manufacturing capabilities, enhance market competitiveness, and accelerate the integration with the international market. Strengthen the leading industries, accelerate the development of related and auxiliary industries, strive to cultivate new economic growth points, expand business areas and development space, promote cross industry, diversified, and multi field development goals, and make Fangyuan Group a leader in many aspects such as enterprise scale, technological level, comprehensive benefits, brand achievements, market share, comparative advantages, etc. in the same industry nationwide.

Fangyuan Group's development focus is on the implementation of the "brand" strategy, and the planned brand goals are:

1. The leading products of the series strive to create "Chinese famous brand products"

2. The series' leading products have continuously maintained the honor of "National User Satisfaction Product"

3. The enterprise continuously maintains the honor of "Excellent Enterprise Implementing Excellent Performance Model"

4. The enterprise strives to win the "National Quality Management Award" and the series of trademarks strive to win the "China Famous Trademark"

At the same time, actively expanding the field:

1. Each legal entity of the group implements specialized production, refines and strengthens the industrial chain, and enhances the comprehensive competitiveness of the group

2. Strengthen international marketing efforts, actively expand international markets, promote the significant expansion of the group's product radiation range, and focus on strengthening the development of markets in Africa, Southeast Asia, West Asia, and Europe

3. Attract partners, establish technology cooperation relationships with internationally renowned enterprise groups, form strategic alliances, and achieve win-win cooperation

Adapting to the new normal of economic development, taking the market as the main line, technology as the driving force, and management innovation as the focus, promoting the deep integration of industrialization and informatization within enterprises, striving to improve and enhance the material living conditions of employees with considerable economic benefits, adhering to the principle of sustained, steady, and healthy development, focusing on improving the quality of economic operation, accelerating the adjustment of industrial structure and product structure, taking a diversified development path, and opening up a new situation of multi industry development, multi industry competition, multi field breakthroughs, and multi-level leaps. Further improve the quality of the team, enhance comprehensive capabilities, fully adapt to the development requirements of global economic integration, and promote sustained, healthy, and steady development of the economy and various undertakings.

(1) Grasp market and technological development trends, and achieve optimization and upgrading of product structure

1. Intensify efforts to attract and cultivate talents, and solidify the foundation for development. Develop preferential policies, create a favorable environment, open up multiple channels, maintain close external contacts, actively introduce various talents needed by enterprises, especially high-tech talents, optimize the talent structure through active introduction, on-the-job training, industry university research integration, etc., improve personnel quality, and establish a high-quality talent team suitable for the development needs of enterprises. To care about politics, take care of daily life, tilt income, and meet research funding needs, to ensure that all kinds of talents are attracted and retained, to build a large stage for scientific and technological talents to display their talents, to cultivate a research and management team that can adapt to the high-tech development of the 21st century, to hire well-known experts at home and abroad, and to leverage the "Fangyuan Expert Committee" to guide the development of the group's products

2. Establish a sound technology development system centered around enterprise technology development centers. According to the standards of national level technology centers, we will strengthen the construction of technology centers from both hardware and software aspects, and establish an effective modern market rapid response and development system. At the same time, we will explore the organic combination of market development, product development, and after-sales service, and strive to increase our efforts in market development and technological development

3. Accelerate the pace of innovation and create economies of scale. Fangyuan Group adheres to the production and operation policy of "survival through quality, development through variety, and reputation through service", closely focuses on the market, focuses on high-tech fields, promotes the integration of industrialization and informatization, continuously researches and develops new products needed by the market, expands sales areas, and expands the scale of the enterprise. During the "13th Five Year Plan" period, as the country increases its investment in infrastructure construction, key project construction and ecological environment construction, the demand for practical, intelligent construction machinery and construction machinery with high scientific and technological content and superior performance is increasing. In particular, in line with the "the Belt and Road" strategic plan, Fangyuan Group will focus on the high-tech field of the industry, improve the innovation mechanism, focus on talent and technology advantages, constantly develop new products with high scientific and technological content, high market share and high added value, accelerate the exploration and development of products with large market demand, strong competitiveness and considerable advantages, and promote the development of the Group's products in the direction of specialization, intelligence, energy conservation, environmental protection, green and low-carbon to adapt to large users, large projects, and national priorities Construction demand of the construction project. At the same time, in order to meet the requirements of international market development, we actively research and develop export-oriented series of construction machinery products that are suitable for long-distance transportation and overseas construction, and meet the needs of international long-distance transportation and overseas construction operations. In addition, we will improve our product line, create advantages, and utilize network, digital, and information technology to ensure that the group has more than 20 new products launched into the market every year, with a new product output rate of over 30%

(II) Survival through Quality and Comprehensive Implementation of Excellent Performance Model

1. Strengthen enterprise management and achieve integration with the international market. During the 13th Five Year Plan period, we will adhere to the development path of quality and efficiency, strengthen management, actively adopt advanced international standards on the basis of improving the ISO9001, ISO9002, and ISO14001 standard systems, promote scientific, standardized, and regulated enterprise management, significantly improve design quality, manufacturing quality, and service quality, and enter the international market competition. By the end of the 13th Five Year Plan, the product quality has reached the leading level of similar products in the world, and the construction of a "three in one" system of quality management, environmental management, and safety management has been improved. The leading products are striving to become "China Famous Brand Products", and the series of trademarks are striving to become "China Famous Trademarks". The "Fangyuan" brand has a great influence in the international market

2. Start managing innovation work. Focusing closely on improving the competitiveness of enterprises, further adjusting and optimizing the organizational structure of enterprises, and stimulating and mobilizing the enthusiasm of managers of various secondary legal entities. Establish stage goals for management innovation, and quantitatively decompose stage goals according to the basic principles and methods of modern enterprise management, all the way to each employee. At the same time, establish standard and standardized management systems to institutionalize the achievements of management innovation

3. With cost management as the core and information management as the focus, we strive to strengthen enterprise management. From the perspective of enterprise mechanisms, combined with the characteristics of the group, explore effective management forms. At the same time, strengthen basic management, focus on cost control in various aspects such as product design, process design, material procurement, production and processing, especially strengthen the management of quota statistics and other basic work

(III) Building a new mechanism for marketing operation and seizing the market high ground

1. Further improve and perfect the marketing network system, and establish a new mechanism for marketing operation. During the 13th Five Year Plan period, we will strengthen market research, market analysis, and market orientation work, focus on developing potential users and markets, understand and grasp market competition trends, formulate flexible and clever marketing strategies, and seize the high ground of the market. At the same time, we will accelerate the construction of a nationwide marketing network, highlight key areas, classify and select, supplement blank areas, expand our coverage, and enhance our radiation power

2. Further explore international markets, accelerate the establishment of overseas sales institutions in Southeast Asia, Western Europe, Russia, the Middle East, and Africa, proactively adopt differentiated strategies, and launch products with strong regional adaptability based on the economic development and infrastructure construction of different countries and regions, achieving targeted production, targeted sales, and humanized manufacturing, seizing all possible export opportunities, expanding the ability of product export to generate foreign exchange, expanding the influence of Fangyuan products in the international market, and building Fangyuan Group into an international enterprise group that operates across industries, ownership structures, and borders. By the end of the 13th Five Year Plan period, the group's export earnings will reach 30% of its total sales revenue

3. Strengthen market information construction, improve sales computer information management and e-commerce systems, vigorously promote online e-commerce transactions, explore new sales channels, change traditional sales models, innovate sales methods, shift from traditional offline marketing models to online marketing, and improve market response capabilities and operational efficiency

4. Accelerate the cross industry development of the group, strive to explore the development of the tertiary industry such as catering, service, and tourism, and strive to make the operating income of the tertiary industry reach more than 20% of the total operating income of the group, expand new fields, and thus form new competitive advantages. Construct a tourism industry park based on Fangyuan Chengxin Jinding, Yantai Jinding Grape Wine Industry Co., Ltd. Grape Base, underground wine cellars, etc., to promote the healthy development of the tourism industry. Promote the construction and scale expansion of new industries such as Yantai Jinding Grape Wine Industry Co., Ltd., Yantai Dahan Delicious Grain and Oil Co., Ltd., and Yantai Fangyuan Dahan Flour Co., Ltd., expand new business areas, cultivate new industries, and participate in new competition